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GEC Watch: Star Plus is only GEC to grow

News Helpline | March, 14 2013

Star Plus appeared as the only Hindi GEC to grow for the second consecutive week. According to viewership data sourced from TAM subscribers for the CS 4+, HSM markets, Week 10 (March 3 – 9) saw an intense battle for No. 2 position with Zee TV edging out Colors by just one point. Sony, SAB TV and Life OK remained at No. 4, 5 and 6, respectively.

Riding high on the back of ‘Diya Aur Baati Hum’, Star Plus added a few points. As the only Hindi GEC to grow for the second week in a row, the channel clocked 271 GRPs (last week 265).

A slight drop in ratings of India’s Best Dramebaaz and Sapne Suhane has put Zee TV in close competition with Colors for the No. 2 position which Zee won by one point. The channel garnered 215 GRPs this week (last week 226).

Backed by improved fiction shows and Mirchi Music Awards, Colors managed to fetch 214 GRPs this week (last week 220).

A drop of 15 GRPs has brought Sony Entertainment Television to its lowest rating in almost 18 months. The channel garnered 155 GRPs (last week 170).

SAB TV held on to its No. 5 position firmly with 135 GRPs (last week 138).

At No. 6, Life OK recorded 126 GRPs (last week 132).

Star Utsav garnered 55 GRPs in Week 10 (last week 56).

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