Dentsu Webchutney has won the digital creative mandate for e-commerce company.The account will be handled out of the agency's Bengaluru office.

Commenting on the news, Gautam Reghunath, Vice President at Dentsu Webchutney, Bengaluru, says, "To be fair, we've been pulling off exciting interactive and video projects with Flipkart for a while now and to make this official is great news for all of us. The brand has been wonderfully built over the last few years, and we are proud to now be an integral part of this. Something that we're looking forward to is the extent of collaboration with the strong digital marketing and strategy teams at Flipkart. There is already great synergy between both sides, and we are collectively building towards even more success for the brand and the business."

Commenting on bringing Dentsu Webchutney on board, Shoumyan Biswas, Senior Director, Flipkart, notes, "Webchutney has proven experience, and we needed a partner who not only understand our business, but also the pulse of our consumer base as well as of the digital ecosystem. Through this exciting partnership, we aim to create stand-out communication that fuels engaging conversations with our customers."

The agency's mandate is to handle the online campaigns of the brand.