Week 38 of TAM 2012 witnessed a close fight for the No. 2 position with three channels – Zee TV, Colors and Sony – being separated by only three points. According to data sourced from TAM subscribers for September 16 – September 22 (CS 4+, HSM markets), Star Plus continues to rule the Hindi GEC space while its second GEC, Life OK, has not been able to hold on to the No. 5 position this week. Sahara One reached its lowest mark in Week 38.
India’s No. 1 Hindi GEC, Star Plus, was able to hold its viewers in Week 38 and recorded 252 GRPs (last week 250).
Zee TV has managed to hold the No. 2 position despite a slight decline in viewership. The channel has recorded 235 GRPs (last week 240).
After sharing the No. 3 position last week, Colors and Sony Entertainment Channel are separated by only one point this week and the former has won the battle. Colors has recorded 233 GRPs this week (last week 230).
At No. 4, Sony Entertainment Channel has fetched 232 GRPs (last week 230).
SAB TV is back at No. 5 after a couple of weeks. The channel has recorded 131 GRPs this week (last week 138).
Life OK has been pushed to No. 6 after losing 43 points this week. It may be recalled that the channel had recorded a significant jump in its viewership riding on outstanding performance of Mahadev. Life OK has recorded 124 GRPs in Week 38 (last week 167).
Sahara One has touched its lowest mark and recorded 29 GRPs this week (last week 34).