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ESPNcricinfo launches Insights, powered by Epson India

Harsha Masand | February, 18 2015

ESPNcricinfo has launched Insights, powered by Epson India, the go-to destination for fans looking for all kinds of statistics and analysis around the World Cup Cricket Tournament. 

ESPNcricinfo Insights uses more than two decades worth of world cricketing data points and statistics, mapped at the data and analytics hub in Bangalore, to create an interesting suite of products that aim to engage fans in this multi-screen era.

ESPNcricinfo’s data operations, which tracks various data points around a cricket match, has built various levels of analytics suite to interpret captured data and add a qualitative perspective to the analytics, thus providing an insightful cricketing analysis based on ‘Big’ Data in a manner never seen before in cricket media. The data operations map close to 25 dynamic variables for every ball bowled during a match that is put through an extensive analytics process that is supplemented by historical data as well as the resident cricketing intelligence of the global ESPNcricinfo editorial team.

Speaking about this flagship asset, Ramesh Kumar, Head of ESPN Digital Media India and ESPNcricinfo, said, “At ESPNcricinfo, we endeavour to constantly innovate and provide cricket fans newer and exciting ways to consume content and engage with game action. We are delighted to announce the launch of ESPNcricinfo Insights, a flagship feature that is poised to deliver the best cricket insights based on cricket data of all cricket matches, the rigour and robustness of our global cricket data operations, decades of cricket analysis expertise and sound analytics offering built around them. It is a pioneering initiative in the cricket coverage space and is sure to delight fans during the upcoming cricketing season. It will be of interest not just to cricket fans but also various other stakeholders in cricket like players, coaches, analysts.”

ESPNcricinfo has tied up with partners such as Formcept India for some of these analytics. By approaching the mapped data from a descriptive, diagnostic and predictive perspective, ESPNcricinfo Insights provides fans with comprehensive insights at any point before, during and after a live match.

Fans will be able to play around with interesting cricket statistics such as player versus player comparisons, across game formats and take into account factors like venue, opposition and results of matches for the previous and current Cricket World Cup.

Insights leverages the in-depth coverage and data analysis of cricket happenings across the globe and allows fans to interact with statistics and numbers in an easy and engaging manner.

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