Dekkho, an online video streaming platform, has announced its collaboration with Sony Music for premium video content. Under this association, the online platform will have complete access to Sony Music’s catalogue of music videos.

Also, the two companies will produce music videos which will appear on Dekkho 5 days before anywhere else. They will team up to create a social video community which will be exclusively for Dekkho.

Speaking on the partnership, Tanay Desai, Co-founder, Dekkho, said, “Music is the most viral and retentive category of premium video in India. We want to create a one-of-its-kind ecosystem to drive superior user experience when it comes to connecting fans and artists across the globe. Our partnership with Sony Music gives us an excellent opportunity to not only meet growing demand for high-quality content, but also to collaborate on identifying and nurturing top talent in the community. With our novel approach to content provision and Sony Music’s production strength,we are confident that digital-first viewers in India will make Dekkho their favorite destination for online video.”

Speaking on the same, Hari Nair, Director Digital Business, Sony Music Entertainment, added, “We are very happy to partner with an exciting new OTT video service Dekkho, led by optimistic entrepreneurs, Tanay Desai & Vinay Pillai . They have ambitious plans to disrupt the digital video OTT segment with an unique approach to content windowing and curation. We will power their service with our vast library of Bollywood, Regional and International music videos.”

Meanwhile, the Dekkho users will have access to the videos of popular artists like Badshah, Arjun Kanungo, Divine, Papon, Coldplay, Beyonce, and Sia on the platform and even videos of upcoming bollywood films will also be available on Dekkho.