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Daimler AG collaborates with GroupM in nine Asian markets.

News Helpline | December, 08 2014

Daimler AG appoints GroupM for their media duties. Their responsibilities would be to further secure and extend the special status of one of the biggest corporate advertisers: best knowhow, best support, best consulting and best terms.

 Dr Jens Thiemer, Head of Marketing Communications for Mercedes-Benz Cars , said “With the current growth strategy ‘Mercedes-Benz 2020′ in mind, we are further pursuing regional optimisation and consolidation in the area of media activities. Our concern is for consistent, innovative marketing communications that lead in quality, for still greater efficiency in media planning, and above all, an answer to the global challenges presented by digital media.”

GroupM has delivered the most efficient solution for overall economic success, so far.

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