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D&AD2015:McCann Erickson and JWT India top the India list with six Pencils

Harsha Masand | April, 25 2015

The 53rd D&AD Judging Week has wrapped up at the Truman Brewery in East London this week. From India, 19 entries have been awarded Pencils across all the judged categories. McCann Erickson and JWT India top the India list with six Pencils each, while Ogilvy & Mather has won three pencils. 

JWT India’s film titled ‘Nike make every yard count’ for Nike India won the agency its six Pencils. Three Pencils were awarded for the film in the Film Advertising Crafts category, while a Pencil each was awarded in the Branded Film Content & Entertainment, Digital Marketing and Film Advertising categories.

McCann Erickson won all its Pencils for the work entered for Perfetti Van Melle, titled ‘Fruits’, barring one which was titled ‘Tangerine’. The Pencils were awarded in the Graphic Design (two Pencils), Art Direction, Crafts for Advertising, Crafts for Design, and Outdoor Advertising categories.

Commenting on the awards, Tim Lindsay, CEO, D&AD, said, “It’s been a very special year for D&AD Judging. We’ve flung open the doors of our new home at the Truman Brewery in East London, so members of the public can come and see how D&AD makes its decisions. A Pencil is the toughest creative award on Earth to win, and we’re proud of the rigour the judges apply to their decisions. After all, their names end up in The Book along with the winners.”

Winners will get to know the kind of Pencil – Wood, Graphite, Yellow, Black, and White – they have won only on May 21, 2015 at the awards ceremony.

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