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"Creativity-For Goodness Sake" by ASCI

Harsha Masand | March, 14 2015

The Advertising Standard Council of India (ASCI) is organising a distinctive platform for industry stalwarts and key stakeholders to deliberate, discuss and challenge the fraternity on the importance and the relevance of self-regulation in today’s world.

At the centre of the event will be a debate on the parameters of creative expression in advertising, with speakers from the top echelons of the creative industry, advertisers and consumer activists. Piyush Pandey, Executive Chairman and Creative Director, Ogilvy & Mather – India & South Asia; Santosh Desai, MD & CEO, Future Brands; Sanjeeb Chaudhuri, Global Head of Brand and CMO, Standard Chartered Bank; and Paritosh Joshi, Director, Provocateur Advisory, will be part of the panel discussion, which will be  moderated by Anish Trivedi, renowned theatre, literature and radio personality. The debate will rake up issues on creative freedom and much more.

On the event, Narendra Ambwani, Chairman, ASCI, said, “Encouraging self-discipline by the creators of advertising has been one of the key priorities chalked out for the year 2014-15. I believe that by promoting ASCI’s guidelines more vigorously among advertisers and creative agencies, the new advertisements released will meet ASCI’s standards at the creative stage itself. This would help eradicate false and misleading claims in ads and very importantly, serve the need of the hour – safeguarding consumer interest and reinforcing public’s confidence in the advertising industry.”

The subject of the event is ‘Creativity, For Goodness’ Sake!’ The debate will be held on March 20, 2015 from 3 pm onwards at The Taj Land’s End, Bandra, Mumbai.

A release issued by ASCI stated that the objective of this event is to create and present an engagement platform to uphold creativity, which is not only exciting and memorable, but with a conscience; based on the premise that there is a critical need to create awareness, belief and advocacy for the very concept of self-regulation in advertising.

The event will also play host to Sir John Hegarty, Founder, Creative, BBH; Marc Matheiu, Senior Vice-President, Marketing, Unilever; Shantanu Khosla, Managing Director, P&G; and filmmaker Rajkumar Hirani, who will be sharing their thoughts on the subject ‘Creativity with responsibility’.

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