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Branding guru Wally Olins, passes away at 83

News Helpline | April, 15 2014

 Wally Olins, a former head of Ogilvy and Mather in India, advised many of the world's leading companies and was described as "the world's leading practitioner of branding and identity" He died on Monday after a short illness, at the age of 83. 

He was a chairman of Saffron Brand Consultants and former chairman of Wolff Olins. 

Olins had written several books including his latest, Brand New, about the shape of brands to come, which has just been published. Wally Olins headed Ogilvy and Mather in India. 

In a long and illustrious career, Olins rebranded British Telecom into BT and was an integral part of another major telecoms company launch, Orange.Other clients included 3i, Renault and Volkswagen, and he was an adviser to management consultants' McKinsey and Bain.

More recently, he worked with former BBC Radio 4 controller Mark Damazer, now the head of St Peter's College, Oxford, where Olins studied history and was made an honorary fellow.

Olins, who spent five years as head of marketing, advertising and PR agency Ogilvy & Mather, based in Mumbai, founded Wolff Olins with Michael Wolff in 1965, selling it in 1997, before setting up Saffron Brand Consultants in 2001.

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