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Bobby Pawar and Partha Sinha join Publicis South Asia

News Helpline | May, 31 2013

Publicis Worldwide has just announced a stellar new leadership team for South Asia and India. Bobby Pawar joins as Director, Chief Creative Officer – South Asia; Partha Sinha as Director, Chief Strategy Officer South Asia; and Ambika Srivastava as Director, Marketing and New Business India. All three will join the Management Board of Publicis India and report to Nakul Chopra, CEO South Asia.

It may be recalled that Pawar had to exit JWT India in end-March this year following the Ford Figo scam ad controversy. Sinha is currently Managing Partner, BBH India. Srivastava is Chairperson, VivaKi Exchange, and prior to that was heading ZenithOptimedia.

Making this announcement, Jean-Yves Naouri, Chief Operating Officer, Publicis Groupe and Executive Chairman, Publicis Worldwide, said, “India is central to the future success of our key clients and indeed to our own success. We are committed to making the required investments in this critical market, whether organic or through acquisitions. Following the recent acquisitions of iStrat and Marketgate, these hires confirm our ambitions to invest in top talent. I have no doubt that the new team will help meet our aspirations and those of our clients.”

Speaking from a Publicis Groupe perspective, Naouri said, “We are extremely fortunate in the Publicis Groupe to have both the opportunity to bring exceptional talent like Ambika, Bobby and Partha into strategic leadership roles for Publicis Worldwide – and the strength in depth of resource to promote new talent like Sanjay Sharma into the lead planning role at BBH.”

Chopra said, “I am delighted to have people of such exceptional calibre join our leadership team. Each is arguably among the best in their specialisations. I am very confident that each of them will add greatly to the quality of our output, to the quality of Publicis management in India and most importantly to the value we can deliver to our clients.”

Erik Vervroegen, Global Creative Director, Publicis, said, “Bobby is just the kind of talent that we believe can take our creative product in India to the next level. I am very happy to have Partha join him as a partner. I look forward to working with this very potent team.”

Commenting on their appointment, Bobby Pawar and Partha Sinha said, “We have been wanting to work together as a team for some time now. Publicis has provided us the perfect platform to do so. Brand communication in today’s world has changed substantially – thinking and creativity need to be more concurrent and seamless – and we want to approach it that way. Being involved from the root of the problem to the final delivery of the solution is the best way to add value to a brand.”

Ambika Srivastava added, “I am excited about my new role. For me it is literally back to the future where in today’s environment paid, earned and owned media are bringing complete perspective to a client’s business. And this is a great way to Lead the Change.”

Publicis Groupe has set itself the ambitious target to double its size in India between 2010 – 2015 aligned with the group’s commitment to strongly boost revenue from fast-growing markets and digital. In keeping with this goal, Publicis Worldwide, the flagship agency of the Publicis Groupe, had in December 2012 announced the acquisition of iStrat, a digital agency based in the National Capital Region; and MarketGate, an upstream Marketing Consultancy based in Mumbai. Now with these recruitments Publicis Worldwide makes yet another substantial investment – this time in ‘best in class’ talent that will undoubtedly help to greatly strengthen their offering to clients and will add to their fierce ambition to grow.


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