The recently named Big RTL Thrill from the Reliance Broadcast Network and RTL Group joint venture has unveiled its logo through a multi-media campaign yesterday. The logo is being rolled out through an extensive campaign across its television channel bouquet comprising Big CBS Prime, Spark, Love, Spark Punjabi, Big Magic and UTV Bloomberg, which will run through the summer as the channel gears up for launch. The logo of the new channel, which is positioned as the country’s first action entertainment channel, was designed by Singapore-based BDA and will be seen across various on-air elements like promo-packaging, on-air graphics and the channel ID. Targeted at male audiences across metropolitan and non-metropolitan areas in the Hindi-speaking markets, the look and feel of the logo is strong, solid and in-your-face. The red colour signifies energy, aggression and high action. The big, bold and sharp fonts and the rectangular block reflect the personality and core values of the channels which are ‘daring’, ‘action-packed’, ‘electrifying’, ‘sporty’, ‘challenging’ and ‘adventurous’. The joint venture marks RTL Group’s entry into the burgeoning Asian television market and is Reliance Broadcast Network’s second international joint venture following its JV with CBS Studios International.