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Big FM's Advertising Rates Hike By 20-30 %

News Helpline | February, 19 2014

92.7 Big FM announced an increase in its advertising rates, raising ERs (effective rates) by 20-30 per cent. The decision is more a price correction given the network strength and more recently the excellent performance of the network – both in metros and emerging markets.
The network which has earned the reputation of doing things innovatively, hit yet another success with its decision to go 100 per cent retro in several markets. Its core metros of Delhi, Kolkata and Mumbai, which play the evergreen classics, have resonated strongly with local audiences and rank amongst the top stations in their respective markets in terms of share and TSL (time spent listening). Its Bangalore station which plays 100 per cent Kannada music, again a pioneering step, ranks No. 1 in cumes (RAM Week 4 – January 26’14 – February 1, 2014). In the emerging markets, the brand has redefined the radio entertainment experience.
With clutter-breaking content and credible voices like Neelesh Misra, Annu Kapoor, Talat Aziz, Sabyasachi Chakraborthy, Chandru-Geetha and many more, the stations have triumphed in their markets. Shows like Suhaana Safar with Annu Kapoor and Yaadon ka Idiot Box with Neelesh Misra have actually grown the radio audience universe. Se Shudhu Gaaner Din with Sabyasachi Chakraborthy (Kolkata), the breakfast show with RJ Siddharth, Retro Talkies with Sihi Kahi Chandru and Geetha (Bangalore), they have all offered listeners an enriched entertainment package and today rule the charts.
Ashwin Padmanabhan, Business Head, Big FM, said, “Big FM is amongst the leading radio networks of the country. Our product mix, ability to innovate, solutions approach and unparalleled reach have seen us catering to almost 1,800 clients on a monthly basis. It is now time to consolidate, while ensuring the aural experience is of best quality. This price correction will ensure that the core product and promise remain relevant to the audiences while delivering optimum value to the advertisers.”

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