Big CBS Networks announces the appointment of Anand Chakravarthy as its Business Head. As part of his new profile Chakravarthy, who has been associated with Reliance Broadcast Network since its launch, will take on the mandate of the overall P&L and brand development for the joint venture’s English Channels portfolio that includes Big CBS Prime, Big CBS Love and Big CBS Spark. Along with his new profile as Business Head for the BIG CBS JV, Chakravarthy will continue with his current designation of Chief Marketing Officer, Reliance Broadcast Network Ltd. Chakravarthy brings experience of over 15 years across research, advertising and marketing. He came onboard Reliance Broadcast Network in 2006, and has played an instrumental role as part of the core team that has taken the Company from a radio company - Big FM - to a multimedia conglomerate. Chakravarthy’s is wellknown in building growth through effective trouble shooting and leading through people management, previously he owned the position of Chief Marketing Officer, Reliance Broadcast Network. Well Chakravarthy is all set to take the set of new responsibilities.