Yash Raj Films has brought on board Manan Mehta as VP – Marketing. He will take charge from April 1, 2015. He will be reporting to Aditya Chopra, Vice-Chairman, YRF.
Mehta has experience in brand building and business transformation. He has worked across traditional and digital agencies and has a vast experience across brands and categories ranging from fashion, retail, automobiles, tourism, telecom and consumer durables to IT, FMCG, finance, entertainment, media, F&B and infrastructure.
In his last role, Mehta had launched global digital agency Razorfish for Publicis Groupe in India. Prior to Razorfish, he was Founder Member and Managing Partner of Taproot India and had also worked with Leo Burnett India in multiple capacities.
Meanwhile, Rafiq Gangjee will continue as VP – Corporate Communications and will additionally head a new and yet unnamed venture of YRF.