Reliance Broadcast Network Limited(RBNL) has launched ‘Trade Solutions and Account Planning’ for its clients.

They will bring in  strategic media solutions to clients, this move will see the strategy and solutions team coming together to deliver value to marketers, that goes beyond the customary FCT purchase.

Speaking on the initiative, Kumaran said, “The idea is to ensure partners investing in our brands are getting the best value. Over the years, with our Research, Strategy and Creative teams we have built a much deeper understanding of consumers and how they engage with media, how creative propositions can improve campaign effectiveness and how performance of our stations and channels can be effectively put to use to provide a strong marketing solution for client. This division will focus on utilising this expertise to service clients partnering with us.”

This team will work on key clients and provide them with recommendations on the utilisation of RBNL’s media assets.