Daily newspaper “Punjab Ki Shakti’ group launched its newspaper in Punjab. The group has also recently started its Himachal edition. In Punjab the newspaper is being published from Ludhiana. Same as in Himachal, the management has started a 22 page full color newspaper. After Punjab, soon Jammu edition will also be launched. The newspaper is priced at Rs 2 and the content has been kept aggressive which will mainly focus on regional news. This 22 page newspaper comprises 18 color and 4 black and white pages. A pull out for local news will be distributed with the main newspaper.