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Life OK launches new reality series ‘The Bachelorette India – Mere Khayalon Ki Mallika'

News Helpline | April, 23 2013

“Yes, I’m single. But I’m looking for someone who can sweep me off my feet to change that!” quips Mallika Sherawat. Life OK, India’s fastest growing Hindi General Entertainment channel, yet again challenges the rules of Television by bringing to life a gripping reality series. Christened The Bachelorette India – Mere Khayalon Ki Mallika, this larger than life series will trace bold and charismatic actor Mallika Sherawat’s journey to find her Prince Charming.

The Bachelorette India – Mere Khayalon Ki Mallika is based on the famous international series The Bachelor, an on-screen cupid that has converted several fairy tale dreams into reality. Life OK will present the globally acclaimed show with Indian twists to captivate its viewers. The channel has officially acquired rights for The Bachelor USA.

Mallika has travelled a long-way, battled all odds to shed inhibitions of a small town girl from Haryana and become a global celebrity that she is today. The quest to reach pinnacle of success left no time to find her Fairy Tale Love. The Bachelorette India will be Mallika’s aid as she explores a new facet of love and companionship in her life.

Says Mallika Sherawat, “I’m looking for someone who is self-made, well educated, grounded and above all someone who can be a friend and not just a lover. I prefer men who take risks in life and especially the ones who are not afraid to speak their mind. I’m hoping that through The Bachelorette India, I find what I’m truly looking for – a friend and a soul mate.”

Speaking on the concept of the show, Ajit Thakur, General Manager, Life OK said, “The Bachelorette India – Mere Khayalon Ki Mallika brings together Bollywood and Television to tell a magical fairy tale. We are proud to be associated with a famous International format – The Bachelor that has many successful seasons to its credit in nearly 25 countries. This show gives us a unique opportunity to partner Mallika in her quest to find true love. We are confident that the series will strengthen Life OK’s programming and set another benchmark in quality entertainment.”

The majestic and opulent locales of Rajasthan will provide a perfect setting for Mallika’s journey to find her one true love. Online registrations for The Bachelorette India – Mere Khayalon Ki Mallika begin today which will be followed by rigorous rounds of short listing. Mallika will then select the top 30 self-made, honest bachelors from all over India who will vow to stand by her and love her unconditionally.

 Life OK invites all eligible bachelors, aged 21 years or above, to be a part of this once in a lifetime opportunity. Every application will be closely monitored. Registration opens today and eligible bachelors can log onto or call 505782717. They can also send a SMS to 57827 with <name> space <age> space <city> to register. After a thorough back ground and quality check, 30 lucky bachelors will be chosen as suitors for Mallika.


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