Adamant on his stand, Kamal Haasan will release his Tamil-Hindi bilingual “Vishwaroopam” on a DTH platform first after the film hits big screens. The actor has chosen leading telecom operator Bharti Airtel’s DTH service Aortel Digital TV to premier the film. While the movie would release in theatres on January 11, 2013, it will be premiered on Airtel DTH’s Pay Per View (PPV) at 9:30pm on January 10, 2013 in Tamil, Telugu & Hindi. Earlier media reports had stated that theatre owners were not happy with Kamal’s move and had even asked the chief minister J. Jayalalitha to interfere the matter for negotiations.
Commenting on the initiative, Shashi Arora, CEO- DTH/ Media, Bharti Airtel said “At Airtel, it is our constant endeavor to enrich the lives of our customers with offerings to enhance their TV viewing experience. We are proud to launch yet another industry first on Airtel DTH providing customers in the country an innovative opportunity to enjoy the movie before its theatrical release. I am certain that Kamal Haasan fans will make the maximum out of this initiative and enjoy the movie in the convenience of their homes along with family and friends. With our 7.5 million customers, I am absolutely certain that this will create an avenue for movie releases in India”
An ecstatic Kamal Haasan said, “I’m proud to be associated with Airtel DTH in this pioneering venture, which takes the combination of entertainment and technology to even greater heights. I’m very happy with the thought that many more viewers will be able to enjoy Vishwaroop/Vishwaroopam in the comfort of their homes.”