WT India unveiled the theme and its first video for Portfolio Night 11, scheduled to be held in Mumbai at the JWT India office on May 22, 2013. Given that aspiring advertising students nurse a multitude of misconceptions about the industry and its people, JWT has aptly chosen the theme for this year’s Portfolio Night as ‘An Eye-Opener’. The entire concept is built around the hashtag #WhatIThinkAboutAdvertising. Students were asked to use this hashtag and tweet @pnmumbai11 their thoughts on what they think advertising is all about.

“Bust the myths and unveil the truth in the most realistic, simple fun way, that’s the endeavour on the ‘Eye Opener’. The truth may be a bitter pill to swallow but just like your work, it’s time to come face to face with what advertising and you are really worth,” said Tista Sen, National Creative Director, JWT India.

The 360-degree crowd-sourced campaign includes social media, posters, TVCs, hoardings and radio spots on Radio Mirchi. As part of the overall campaign, a few advertising students were asked what they thought about advertising and these videos were seeded on the Portfolio Night Facebook page, urging people to tweet about what they thought about advertising. The craziest of these tweets are then being selected to create posters, films and radio spots for JWT-Portfolio Night 11 campaign, all of which can be viewed onhttp://www.facebook.com/portfolionightmumbai11. The people whose tweets are being picked will be given prizes.