When every brand was paying a tribute to motherhood on mother’s day, HUL thought of experimenting with its brand and thus created an innovated surprise through the brand Clinic Plus. Hindustan Unilever’s brand Clinic Plus created a ‘talking ad’ in Navbharat Times. The talking ad innovation, that was seen last year with Volkswagen, had augured strong results for the auto advertiser. On Mother’s Day, HUL (Hindustan Unilever Limited) and NBT (Navbharat Times) joined forces to roll out a ‘talking ad’ for the hair-care brand Clinic Special. This, one could say, is the first ‘talking ad’ for a regional language newspaper.In the four-page glossy supplement, Clinic Plus wished all mothers a Happy Mother’s Day. ‘Mother’s Day ka har pal ho khushion bhara, Clinic Plus ke saath’ is what the ad said. As one opened the supplement, the Mother’s Day electronic card, stuck onto the paper, broke into a song, wishing all mothers on this special occasion. It is to be noted that the first ‘talking ad’ was by Volkswagen in The Times of India newspaper , when it launched Vento in September 2011.