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Dare to go cashless with Oxigen Wallet’s first-of its-kind ‘Bin Batua Friday’ challenge

Harsha Masand | March, 04 2016

 Oxigen Wallet along with Sachin Tendulkar dares all fans and patrons to go Bin Batua (without a physical wallet) this March, with its forward – looking ‘Bin Batua Friday’ challenge. Under this innovative and a month – long campaign, Oxigen Wallet challenges people to leave their batuas (wallets) at home and only use Oxigen Wallet throughout Friday, for all their daily transactions. The participants can choose any Friday(s) during the month of March, take the Bin Batua Friday challenge and stand a chance to meet the Master Blaster Sachin himself.

Elucidating further on the challenge, Ankur Saxena, Director & Chief Mentor, Oxigen Wallet commented, “The Bin Batua Friday is a month long campaign running through March and is all about promoting cashless transactions as well as elevate the trust of the audiences while using mobile wallets.While the customers have been embracing wallets and we have seen significant growth in numbers, it is still a long way before people can actually forget about their cards and wallets completely and switch to mobile wallets. Another reason for this initiative is to also bring the consumers  attention to the  Virtual E prepaid Visa  card the latest offering on Oxigen Wallet  that allows a customer to pay online wherever Visa is accepted thereby exponentially increasing its acceptance . The product shows promise and  has crossed 10 million in transaction value in few weeks of Beta launch .Sachin being the brand ambassador of Oxigen wallet has been used very effectively in this campaign. The campaign starts with Sachin challenging his fans to cashless in his tweet.. His direct challenge to the fans also adds a personal connect to the campaign showcasing his trust in Oxigen Wallet.  The campaign integrates Social ,92.7 Big FM  Radio  and SMS inviting a pan India participation. Existing and prospect consumers can take up the challenge to use the maximum number of features using Oxigen wallet on a Bin Batua Friday and will stand a chance to meet Sachin.  Oxigen wallet has an active customer base of 20 million registered users and most of them use 2-3 features regularly. The challenge here is to make them use as many features as possible thereby increasing their engagement rate on the app.We are spending a budget of 50 lakhs on the Bin Batua Friday campaign. The campaign offers instant gratification to the participants at various stages as well as brings in a sense of freedom from worrying out your physical wallet. Every week 5 people stand a chance to win Rs 5K in their Oxigen Wallets, overall 10 people can win memorabilia autographed by Sachin,  and 5 lucky winners get to personally shake  hands with the God of Cricket, Sachin Tendulkar.


To take the challenge, the existing users can register for the campaign by simply giving a missed call at 965-399-6969 and then use the loaded money for making various transactions. New users can take the challenge, first by registering through the missed call, followed by downloading the app from the link in the SMS received and then loading money in the wallet to be utilized to make transactions on any Bin Batua Friday this March. However, it is to be noted that to stand a chance to win, the participants need to make the use of maximum features of the Oxigen Wallet app.

Gratifying the participants, every week 5 people win cash back of Rs 5K, additionally, overall 10 people win memorabilia autographed by Sachin, which will be sent to them via courier and another 5 lucky winners get a chance to shake hands with the God of Cricket, the master blaster Sachin Tendulkar.

Playing the flag bearer of Oxigen Wallet’s ‘Bin Batua Friday’, Sachin recently dared his fans through his tweet in the micro blogging site Twitter, which stated, “I challenge you to forget your wallet at home for a day and pay everywhere cashless with @OxigenWallet #BinBatuaFriday. For more updates stay tuned to #BinBatuaFriday on 92.7 BIG FM and Oxigen Wallet Facebook & twitter handles.


About Oxigen Wallet

Oxigen Wallet is India’s first Non-Bank Mobile Wallet app, approved by RBI, which allows you to send and receive money through popular social channels like Facebook, Whatsapp, Twitter, SMS and Email.  A customer can instantly send money to any mobile number or bank account in India, even if the recipient is not a registered Oxigen Wallet user.

Oxigen Wallet services include money transfer/ Mobile/DTH/Data Recharges, Postpaid, Utility bill payments and Gift Cards for over 60+ brands. Customers also earn loyalty points that can be redeemed as cash into the wallet or as PayBack points.

Oxigen Wallet, with 20 Million users, is a product of Oxigen Services Pvt. Ltd, India’s largest payment service provider.  Accepted at over 9000 merchant locations and 10000 online sites like bookmyshow, ebay, PVR, OYO  Rooms ,Jabong , and more, Oxigen Wallet offers a safe, secure and convenient payment solution via the mobile.

Loading money into Oxigen wallet app is easy; you can use credit cards, debit cards or  pay cash over the counter through any of Oxigen’s 2,00,000  retailer / partners across the country.

App available on Android Play store, iOS App Store and Windows Store or visit

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