Amazon.in has launched a three-day summer sale, titled 'The Great Indian Summer Sale', for which a campaign titled 'Whattey Deal, Whattey Feel', has been conceptualised by Orchard Advertising.

RajDeepak Das, chief creative officer, Leo Burnett, said, “The visuals of this campaign are dynamic, showcasing how real people are celebrating the Amazon sale in a real way. A catchy jingle and a whole lot of fun unfurls at real Indian locations. Whattey Deal, Whattey Feel, the key lyrics from the jingle are inspired by the colloquial use of the phrase “What a…” commonly pronounced as “Whattey” by Indians. The campaign succeeds in creating excitement around the Amazon Great Indian Summer Sale.”
 
Manish Kalra, integrated marketing director, Amazon India, said, “After having established that Amazon India is the largest online marketplace with more than 2 crore products on offer, we wanted to delight our customers with the greatest online sale to have taken place. This campaign uses an infectious track and ecstatic visuals to deliver the message.”