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‘Dream LOUD’ as Godrej is back with its much awaited Godrej LOUD 2014

Siddharth Dhongle | July, 02 2014

“The future belongs to those who believe in the beauty of their dreams”- Eleanor Roosevelt. A strong advocate of this philosophy, Godrej Group is back with the third edition of Godrej LOUD (Live Out Ur Dreams) 2014, an innovative campus initiative instituted in 2012 to help young and talented India realize and personal dreams that had been shelved due to career or sponsorship constraints. This platform is also an avenue through which Godrej identifies some of the most passionate and creative individuals to be part of Godrej’s future talent pool.
Ms. Nisaba Godrej, Executive Director, Godrej Consumer Products Ltd said, "Godrej LOUD is our way of finding passionate young leaders. We believe that if somebody is really passionate about something even if it has nothing to do with what we do, it is likely they will bring that drive with them to Godrej."
Mr. Sumit Mitra, Head, Group Human Resources & Corporate Services said, “We are happy to announce the launch of the 3rd edition of Godrej LOUD (Live out Ur Dreams). An innovative campus initiative, Godrej LOUD helps us to identify passionate and creative young India that we hope to nurture as future Godrej leaders. The past two years have been a testimony of the growing popularity of this initiative. This year, we hope to make it even bigger and exciting with a national television partner”
With over 733 applications across 9 campuses, LOUD 2013 saw a tremendous response and this year it just promises to be bigger and better. LOUD 2014 launched on Tuesday, 1 July 2014 at S.P. Jain, Mumbai. The air on the campus was filled with excitement, curiosity and determination as Nisaba Godrej, Parmesh Shahani and Mark Kahn kickstarted the campus activations at the institute. The number of students seen on the campus proved that this edition of LOUD will be more successful than ever.
This year Godrej LOUD has introduced some new and innovative initiatives like Godrej LOUD Insider of the campus, where students can send in ‘dope’ about their campus and win a chance to be featured on national television. Students from these schools are also gearing up to perform their version of the Godrej LOUD anthem. And if they do manage to impress our panel, the winners will be given the opportunity to perform at the grand Finale and be judged by renowned Indian rock band – Indian Ocean at the grand finale scheduled on the 2nd of September, 2014
Out of the 8 winners selected last year, Abhishek Iyer, a student from SIBM, Pune, whose dream was to host his own football talk show was fulfilled through Godrej LOUD and on 23 June 2014, the first episode of “Football Focus with Abhishek Iyer” was launched on You Tube. Just like Abhishek, Godrej has helped over 15 students achieve their dreams and hope to do the same this year as well.

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