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‘Believe in the power of promise, Forevermark, the diamond, the promise.’

News Helpline | October, 27 2014

A new campaign was launched by Forevermark diamonds, a part of De beers Group. The campaign justifies its slogan of ‘Diamonds are forever’. The campaign will showcase Forevermark diamonds in classic designs and diamond jewellery from Forevermark’s Cornerstones collection.

They have started an initiative for the campaign as or by using the hashtag #HoldMyHandForever on social media. The commercial features a man and a woman holding hands in a crowded city and finally a voice saying ‘Believe in the power of promise, Forevermark, the diamond, the promise.’

The TVC is directed by dancer and choreographer Benjamin Millepied, who is best known for his work on the Oscar winning film, ‘Black Swan’ which is shot in the beautiful location of Berlin.

“This is a powerful campaign that will really resonate with consumers. A promise is founded in trust, commitment and love, and when made between two people, it should last forever. A Forevermark diamond that is inscribed with its own enduring promise is the ultimate symbol to celebrate this bond.” commented Costantino Papadimitriou, Vice-president of Brand Strategy and Innovation, Forevermark.

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