
Youth favorite tabloid ‘Yuva’ stopped it circulation 3 years back. After 3 years Yuva is back in action. All in its new avatar. Yuva will be published in Marathi language. Narayan Rane will have the Ownership of the Journal in Maharashtra.
The tabloid will feature Young journal, Current Affairs, Fitness Zone and with gadgets - with special focus on Marathi Theater and movies. Nearly 2 million 50 thousand copies of the magazine in Mumbai, Ratnagiri and Sindudurg to market, will be published. Magazine’s cover price was 10 bucks and it will Target youth between 15 to 25 years.
Young, chief editor, Nilesh Gdge said, "Our main objective is to target regional young readers. Journal of the society and the environment will be aware.
They will use all the media mediums to promote Yuva and make it more effective. Deciding on their USP they opted for animated charecters to make it catchy and relate to its target audience. The magazine is currently available in Mumbai, Sindudurg and Ratnagir. It’s a 36 pages count pocket magazine. With same concept they are set to launch it with starting 15 thousand copies in Pune.