2023 SXSW Film Festival will be concluding with a special screening of AIR, helmed by Ben Affleck, who has crafted an exceptional film filled with outstanding performances that capture the emotional ride behind the creation of this legendary brand. 
 
Penned by Alex Convery, starring Matt Damon, Ben Affleck, Jason Bateman, Chris Messina, Matthew Maher, Marlon Wayans, Jay Mohr, Julius Tennon, with Chris Tucker and Viola Davis. 
 
AIR reveals the unbelievable game-changing partnership between  then-rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand. 
 
This moving story follows the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time. 
 
Matt Damon plays maverick Nike executive Sonny Vaccaro and Affleck plays Nike co-founder Phil Knight with Viola Davis as Deloris Jordan, Julius Tennon as James Jordan, Chris Tucker as Howard White, Jason Bateman as Rob Strasser, Chris Messina as David Falk, Marlon Wayans as George Raveling, and Matthew Maher as Peter Moore – among others.

Produced by David Ellison, Jesse Sisgold, Jon Weinbach, Ben Affleck, Matt Damon, Madison Ainley, Jeff Robinov, Peter Guber, and Jason Michael Berman.