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"Strong Nahin, Astral Strong" - Astral ties up with Dabbang-2

News Helpline | December, 17 2012

This Friday on 21st Dec. the long awaited Dabbang -2 is ready to hit the screens all over India. The film has become a big hit even before the release as you an see all the big brand are tying up with the film. Brands like Fevicol, Suzuki Hayate and now Astral Poly Technik are using the greatness of the film and the strong character of Chulbul Pandey to promote their products.  

Ahmedabad-based Astral Poly Technik  manufacturer of Polyvinylchloride (CPVC) plumbing and drainage systems, has partnered with Salman Khan’s  film Dabbang-2 for co-branding.

The firm has signed a deal for 'in-film branding' with Dabangg 2, where Salman Khan would be seen using Astral pipes in the movie. According to a company statement , the promos currently on air carry shots of the same.

Mr. Sumit Dutt, M.D, Leostride Entertainment  which managed the partnership and is also the agency for creative & design for Astral Poly Technik Limited.said, "We felt that there was a very strong connect between the two brands, Dabangg and Astral since at the core both brands are about strength",

So what say Salman fans? Sure you must be raising your Thumps up for your favorite Khan and friends if sources is to be believed than very soon we might see Salman performing his Dabbang giri for Thumps Up’s Aaj Kuch Toofani Karte hain. …. Last time the tie up was for Ek Tha Tiger where the promos of the films were used on the jingle. Now let’s wait and watch, what is in store with Dabbang-2.


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