It may sound weird but it’s true. Shamin Desai’s dream project will finally hit the screen this October by the name Rush. Earlier this film was named as Raftaar 24x7 and then it was known as Play. The film was incomplete because of the sudden death of director Shamin Desai. A year after Shamin Desai passed away, his wife Priyanka and producers Percept Picture Company had revived the project left incomplete by the film maker. And finally, the project that Priyanka calls “their labor of love” Is all set for release and hit the theatre on 26th October. In fact this will also be Emraan Hashmi’s first eid release (Bakri Eid)

When contacted, Priyanka sounded happy. "It is a big moment for everybody. It was very sweet of Emraan to give us those dates even on days when he was unwell. The release date has been worked out. This is Shamin's vision and he had shaped the project. I am sure he will be very happy to see his project materialise and hit the theatres," she told media. Lead actress  Neha Dhupia shared similar feelings. "The loss of a genius like Shamin is irreplaceable. I know he is watching us and hope we do him proud," said the actress. After Shamin passed away, the film got stuck. While many believed that the project has been shelved, his wife Priyanka worked hard to revive it. In April 2012, the Emraan Hashmi - Neha Dhupia starrer was revived.

The film is about the life of Sam Grover, an acclaimed TV Reporter. Sam's personal life and television talk shows are at the pinnacle of success. Sam's engaged to his girlfriend, Ahana and his show is constantly in the limelight for his expose's on everything from politics to prostitution to the underground activities of Delhi. The film also stars Aditya Pancholi and Sagarika Ghatge.