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Kolaveri Di bags great awards

News Helpline | April, 24 2012

Why this Kolaveri? Is a song that shook the music world not, for its extravagant beats or for its mellifluous voice but, for its absurd hummable lyrics compiled with peppy beats. The song has been viral from then until now. But, we are not going to sing praises for the song, as this time the song is in news not for its famous lyrics but, for the awards it’s won. Yes, the Kolaveri song has bagged great accolades in the Goa Fest and IDMA 2012. At the Goa fest the song was awarded 1 gold and 1 silver while at the IDMA the song won 3 Gold awards across 3 categories namely Best Use of Videos - Social Media, Best Use of Social Networks - Language and Films/ TV Shows/ News Shows/ Events. Sung by actor and lyricist Dhanush, Why this Kolaveri Di? became genre bending with comical lyrics that added to its popularity. The biggest buzz creator, the 'U' phenomenon has become an addition to music lingo. Sony Music along with their digital partners Jack in the Box said, "Kolaveri Di has set a new example worldwide and we are extremely thrilled about these awards as this is just the beginning. We are sure the success of this song will definitely be written in golden words in the history of music industry." With such high reception, we really wonder what would happen if such a genre would really come into existence? Well, then all of us would be very good singers.

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