News Helpline | May, 20 2016
Jamie Oliver calls Food Revolution Day 2016 in India a “game-changer” for addressing the child nutrition crisis
Leading Bollywood actress Jacqueline Fernandez and host & judge of MasterChef Kunal Kapur join Jamie Oliver’s Food Revolution. Together they cooked sattu ka Paratha and Omelette to emphasise that cooking is no hard task and simple healthy recipes can help eradicate nutrition crisis.
· The worlds largest free midday meal programme led by The Akshaya Patra Foundation to serve 2 billionth meal on Food Revolution Day
· Millions of children in India suffer from being severely undenourished
· Over a quarter of Indian children between the ages of 13 and 18 are classed as obese *
On Food Revolution Day, Jamie Oliver and numerous famous faces, including the campaign’s Global Champions Bollywood A-lister Jacqueline Fernandez and judge and host of MasterChef Kunal Kapur, will be calling for people around the world to sign up to the Food Revolution. Jamie and his army of revolutionaries will be putting pressure on governments at the World Health Assembly meeting in Geneva on 23rd May to tackle the child nutrition crisis.
In a move that Jamie Oliver has called a “game-changer”, he and numerous other well-known personalities will take to Facebook Live on 20th May for a 7-hour cooking marathon. The aim is to encourage people to join them in a full-scale, global Food Revolution – a major part of which will be giving people power to lobby their own governments to fight diet-related disease.
Currently 41 million children under five are overweight while another 159 million are too undernourished to grow properly: we are in the middle of a global health crisis. Food Revolution Day, now in its 5th year, aims to provoke discussion and inspire positive, meaningful change in the way we access, consume and understand food.
Starting in kitchens at home and moving up to the highest levels of business and government, Jamie believes people must work together to empower children with the nutritional knowledge and resources they need to live healthier, happier lives.
Jacqueline Fernandez says:
“It’s great to be involved in the Food Revolution this year. It’s particularly important to us here in India because we’re in the middle of a child nutrition crisis – as millions of kids suffer from being severely under-nourished, whilst last year over a quarter of Indian children between the ages of 13 and 18 were classed as obese*. If we’re going to combat the nutrition crisis we have to do it as one.”
Chef Kunal Kapur says:
“As a father myself, I understand the vital importance of good nutrition and a balanced diet to aid a child’s physical and mental development. I jumped at the chance to be involved in this worthwhile and unique initiative. It will be great to bounce off some of my cooking skills with Jacqueline and to demonstrate just how easy it is to cook nutritious meals.”
Jamie Oliver says:
“The last 15 years have been tough at times. There were a few of us out there asking questions, wanting answers and making a lot of noise but it often felt like no one was listening. But recently we’ve started making headway, governments are beginning to change policies. This Food Revolution Day we’re going to give governments that extra little nudge by running the longest-ever Facebook Live campaign, getting millions of people involved from all around the globe. The World is crying out for action and there has never been a better time to make changes to save millions of lives.”
Supporting the Food Revolution in India, The Akshaya Patra Foundation, the world’s largest free midday meal programme serving nutritious food to over 1.5 million children every school day, in 11,000 schools across 10 states in India, will serve it’s 2 billionth meal in a school in the Guwahati, Assam.
Started in 2000 at a kitchen in Bengaluru, Akshaya Patra has 23 kitchens all over India that provide nutritious, vegetarian India staple food like daal (lentils), rice and delicious vegetable preparations. They believe that no child should be deprived of education because of hunger. For many children in India their daily midday meal in school is the only proper, nutritious food they receive. Their mission is to feed 5 million children by 2020.
In India, the government is trying to reduce the number of malnourished children by launching initiatives like the ‘Infant and Young Child Feelings Counselling Centre’ in certain states. At the same time, it is beginning to tackle the obesity crisis by raising awareness of the negative impact that poor dietary and lifestyle choices can have on health, with programmes like the ‘National Programme for Prevention and Control of Cancer Diabetes, Cardiovascular Diseases & Stroke’. However, still more must be done.
That’s why Jamie together with film actress Jacqueline Fernandez, host and judge of MasterChef Kunal Kapur and partners such as The Akshaya Patra UK Foundation are calling for people in India to sign up and join the Food Revolution and ask their government to:
· Make a new SMART commitment this year to tackle undernutrition
· Help to make 2016 a breakthrough year on child nutrition
· Ensure Indian leadership is present at the World Health Assembly meeting on 23rd May, at the Nutrition for Growth Summit in Rio at the time of the Olympics, and at the UN General Assembly in September
The World Health Assembly is the annual meeting of all the world’s health ministers in Geneva. This is a great opportunity for India to tell the world what it will do to tackle child obesity and child undernutrition. Jamie Oliver will also be there to encourage ministers to take strong action.
Jamie and thousands of others across the globe are asking for people to call on their governments to commit to action on nutrition and sign up to the Food Revolution (www.jamiesfoodrevolution.org) and use #foodrevolution in social media posts to show global leaders that this is an issue that can’t be ignored.
As part of Food Revolution Day, Jamie will also be taking an International Omelette Challenge global to get people, young and old, experiencing first-hand how super-quick, easy and delicious healthy grub can be wherever you are, and encourage more noise on social media for the Food Revolution.
To join in all Facebook Live action on 20th May visit https://www.facebook.com/jamieoliver/?fref=ts
You can see Chef Kunal Kapur and Jacqueline Fernandez cooking live on Facebook at 3.30pm IST on Friday 20thMay.
Become a revolutionary here www.jamiesfoodrevolution.org
Join the conversation and enter the International Omelette Challenge using #foodrevolution
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