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IMAX and Yash Raj Films expand film partnership with multi-picture deal

News Helpline | March, 14 2013

IMAX Corporation and Yash Raj Films Pvt. Ltd., India's largest film studio, today announced an expansion of their partnership to release Paani as well as an additional Yash Raj Films motion picture to IMAX theatres across India and other key markets. The agreement brings the total number of films included under the expanded partnership to three, the first of which is the upcoming action thriller Dhoom 3, which will open in IMAX theatres this winter.

"Since announcing the IMAX release of Dhoom 3, we've seen tremendous anticipation building among Indian moviegoers around this first-ever IMAX release of a Hindi feature film, and we're excited to add to this excitement with two more of our highly anticipated films, including our most ambitious one, Paani," said Aditya Chopra, Chairman, Yash Raj Films Pvt. Ltd. "We believe that together with IMAX, we will usher in a new era in Indian movie-going that will immerse fans into the drama, action and grandeur of Hindi movies like nothing they've experienced before."

"We are delighted to build on our relationship with Yash Raj Films, which has been an integral part of India's entertainment business for over 40 years, and deliver on our strategy to expand our Bollywood film slate," said Greg Foster, Chairman and President, IMAX Entertainment. "As we continue to grow our network across India, we are committed to offering the nation's growing IMAX fan base an elevated movie-going experience that transports them into Bollywood's best."

Today's agreement was announced during the 2013 FICCI Frames conference in Mumbai, at which Greg Foster will be delivering a keynote address as well as participating in the "1000 crore Block Buster Film" panel on Wednesday, March 13 at 3:15 pm.

 

 

 

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