International Advertising Association (IAA) recently hosted the IAA Cricket League 2016, one of the most successful and largest cricketing events that brought the M&E and advertising fraternity together.

Cricket being one of the most popular sports in the country and among corporate circles alike, the IAA Cricket League was a huge success with 24 teams from leading advertising and Media and Entertainment entities battling it out against each other to win the champion’s trophy. Presented by Sony Max, the two day event was held on November 5 & 12 at The Islam and Wilson Gymkhana at Marine Lines.

With many intense rounds of games and a nail-biting finish, the Mid Day team was adjudged the winner, while The Social Street bagged the runners up title. Mr. Neeraj Roy, President, IAA and Ms. Monica Tata, Vice President, IAA presented the winner’s trophy to the victorious eleven from the Mid-Day team.

Speaking about the event, Neeraj Roy, President IAA and Managing Director and CEO, Hungama Digital Media said, “Sincere thanks to Sony Max for supporting this event and also to all the 24 companies who participated with all the zest. The game has truly been a winner and my best wishes to Mid-Day – who played exceptionally. A very special thanks to my colleague Atit Mehta for putting this event and also Sports 360 as well.”