News Helpline | April, 30 2012
Celebrities and their marketing strategy differ from individual-to-individual but, the sole aim revolves around promoting their latest venture. Joining the existing band-width its Esha Gupta and Emraan Hashmi who on a verge to promote their latest flick Jannat2 have joined hands with the famous attire brand Lawman PG3. Yesterday, both the leading stars of the film were seen promoting their movie Jannat2 at Lawman Pg3 in Mumbai. In fact, this is the second association of Lawman PG3 with movies; it was previously associated with Blood Money too. Lawman Pg3 is the preferred clothing of the celebrities for its chic styles and exclusive cuts, with three patents in three years namely Emboss, Vertebrae and Y-Fi stitch Lawman Pg3 has grown to be one of the super brands. It is to be noted that Lawman Pg3 has been associated with the Bollywood industry for the past 3 years. Previously, stars promoted various brands but, today brands end up promoting the stars. Just an evolution in the marketing strategy.
Jannat2 is the sequel of the 2008 film Jannat and stars Emraan Hashmi and Esha Gupta in lead roles. The film is directed by Kunal Deshmukh and produced by Mahesh Bhatt and Mukesh Bhatt. The film is slated to release by 4th May 2012.
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