BIG FM’s biggest attraction in the south is back again this year with The BIG Tamil Entertainment Awards. The annual entertainment awards show catering to various fields such as Tamil cinema, music, dance, theatre, television and sports was conducted in 2011 and 2012 and was a phenomenal success, witnessing an array of celebrities across multiple fields of entertainment. This people’s award has south superstar Dhanush as its face.
The awards show has been conceptualised to provide an exclusive platform to recognise and acknowledge the contribution of exceptional talent prevalent in the Tamil entertainment industry. Keeping in mind the technical aspects of entertainment and all the work that takes place behind the scenes, the awards property has crafted a holistic approach to itself, not only recognising the stars but also honouring the people who help promote entertainment. With an aim to promote technology and innovation, the property for the very first time has also included categories such as Best Promoted Movie, Best Entertaining YouTube Video (Regional) and the Best Entertaining Movie Trailer among other categories.