Kay Kay menon is a man of few words.. He believes in working hard and talk less about his work. But this time Kay Kay Menon is going out of his way to promote his next film San Pachattar'75 which is stepping stone into the genre of Period Thriller, which has never been explored and carries a huge youth connect. 
 
The film’s plot revolves around a deal of the first mobile phone (prototype) being brought in India with emergency in the background.
 
Keeping the theme of the film in mind, Kay Kay Menon first reached out to the audience via phone calls where he personally called people and have asked them to see the trailer of the film, then he interacted with people via whats up and now he is all set to launch the first song of the film live on a live mobile app. 
 
Kay Kay Menon's quote, "Technology is a double-edged sword. U can choose it to make a "noise" or u can choose it to create a "voice". Choose wisely".​
 
All we can say is Kay Kay is not only a brilliant actor but also knows the differenced between promoting Smart and promoting Hard..