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Britannia signs up with Bollywood Superstar for their brand ‘Tiger'

News Helpline | November, 03 2012

Britannia Tiger, one of the power brands in the kids segment, has joined hands with Salman  Khan,  whose  appeal  cuts  across  segments  and  geographies  will  play  a  crucial  role  in  further enhancing  Tiger’s  core  values  through  his  association  in  presenting  the  brand,  its  products  and promotional activities.

Actor Salman Khan, says, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing. This association is also very special to me because my family and I are regular consumers of Britannia biscuits and the very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy andsuccessful association with Britannia Tiger.

Anuradha  Narasimhan,  Category  Director,  Health  and  Wellness,  Britannia  Industries  Limited,  says,  “ The energy  and  nutrition.  We  found  a  great  fit  for  Britannia  Tiger  with  Salman  Khan  –  someone  who is extremely their association will take our brand to new heights”.

Britannia  Tiger  is  one  of  the  leading  biscuit  brands  in  India  serving  consumers  across  the  length  and breadth  of  India  –  through  its  glucose  biscuits,  cream  biscuits,  and  chocochip  cookies.  Tiger  enjoys an  extensive  appeal  and  has  a  wide  consumer  franchise  –  which  Britannia seeks  to  grow  with  their association with the Bollywood Tiger Salman Khan.

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