News Helpline | November, 03 2012
Britannia Tiger, one of the power brands in the kids segment, has joined hands with Salman Khan, whose appeal cuts across segments and geographies will play a crucial role in further enhancing Tiger’s core values through his association in presenting the brand, its products and promotional activities.
Actor Salman Khan, says, “I am very happy to be representing a brand like Britannia Tiger as it reaches out to kids and talks to them, which I also very much enjoy doing. This association is also very special to me because my family and I are regular consumers of Britannia biscuits and the very mention of Britannia brings their famous jingle ‘ting ting ting ting’ to my mind. I really look forward to a happy andsuccessful association with Britannia Tiger.
Anuradha Narasimhan, Category Director, Health and Wellness, Britannia Industries Limited, says, “ The energy and nutrition. We found a great fit for Britannia Tiger with Salman Khan – someone who is extremely their association will take our brand to new heights”.
Britannia Tiger is one of the leading biscuit brands in India serving consumers across the length and breadth of India – through its glucose biscuits, cream biscuits, and chocochip cookies. Tiger enjoys an extensive appeal and has a wide consumer franchise – which Britannia seeks to grow with their association with the Bollywood Tiger Salman Khan.
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