The Zoya Factor is a film based on a novel written by Anuja Chauhan, published by HarperCollins India in 2008. It is about a Rajput girl named Zoya Singh Solanki who meets the Indian Cricket Team through her job as an executive in an advertising agency and ends up becoming a lucky charm for the team for the 2011Cricket World Cup. Writer Anuja Chauhan started working on her debut novel in 2006, writing during her spare time. Having worked on the Pepsi brand for 13 years at JWT Delhi, where she was Vice President and closely associated with cricket advertising, eventually led to cricket becoming the setting of her novel.