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Sushant Singh Rajput Invest In Innsaei, A Start-Up Dealing In IP Creation

Ravi Sharma | May, 18 2018

Bollywood actor Sushant Singh Rajput and serial entrepreneur Varun Mathur have launched a startup called Innsaei Ventures Pvt. Ltd that will create intellectual properties (IPs) based on virtual reality, 3D printing, and artificial intelligence.

Innsaei will create and distribute IPs in the areas of content and communication, health and holistic wellness, and education and learning. The company will also launch a business incubation programme, where it will partner other firms to create IPs.

Rajput, an engineer by qualification, has been active in the entertainment industry, acting in television serials and Hindi feature films.

Talking about the startup, he said, “Emerging technologies are disrupting socio-cultural and economic structures at an exponential pace and this will impact key areas like education, employment, entertainment and health.”

With world exploding to the possibilities of digital space, Mathur believe it’s the right time to invest into IP creation. He said, “We feel now is the perfect time for IP creation and emerging tech to converge. There are a number of specific areas that we are closely associated with, which we will be attacking first. We have selected these sectors based on the rich body of knowledge and their relevance to India.”

The company is launching its operations in the content communication space, where it has already began work on augmented reality and virtual reality projects. The firm plans to tap projects, which majorly cater to the entertainment industry, for industrial use.

The company is in an advanced phase in its first two IPs in the content space, which are a feature movie and a web series. The feature movie is scheduled for release towards the end of 2019.

Talking about the company, Mathur said, “We are simultaneously working on our other initiatives as well. Our second focus is on health and wellness, a space where India has a strong body of knowledge. We will first create content IPs in the health and wellness vertical. In the education segment, our primary focus would be on alternative learning.”

Mathur is the co-founder of sports-focused digital broadcast network Veqta, which had raised $500,000 in a seed round of funding from early-stage venture capital firm Chatsworth Management and sports management company ITW Consulting Pvt. Ltd in May 2016. Veqta offers sports content from across the globe through video-on-demand and live streaming.

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