In a ground-breaking move, Dish TV, India's leading DTH provider, has launched 'Dish TV Smart+' – a pioneering proposition that redefines the entertainment experience. This innovative service provides customers with access to both TV and OTT content on any screen, anywhere, without any additional cost, offering convenience, flexibility, and an enhanced viewing experience.
 
With 'Dish TV Smart+', all Dish TV and D2H customers, new and existing, can enjoy popular OTT apps alongside their chosen TV subscription pack. This service ecosystem enables entertainment on any screen, anytime, anywhere, through the OTT Super App, Watcho, smart devices including set-top boxes, and smart Android STBs. Dish TV will also collaborate with top TV and mobile OEMs to seamlessly integrate their services, enriching the user experience.
 
Actress Shefali Shah, who unveiled Dish TV Smart+ services, emphasized the importance of content quality over the platform. She stated that compelling stories and well-written characters are the true essence of entertainment, regardless of the screen size or platform. She highlighted the value of bundled services, likening it to accessing exclusive content and behind-the-scenes features, enhancing the overall viewing experience. She praised Dish TV for leading the way with Dish TV Smart+ Services.
 
To convey this visionary proposition, Dish TV has launched a comprehensive marketing campaign across various channels, including television, digital, print, and corporate outreach. The campaign aims to amplify the message of entertainment accessibility on any screen, anywhere, emphasizing Dish TV's commitment to revolutionizing the entertainment landscape in India.