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Balaji launches global mobile video platform ALTBalaji

Siddharth Dhongle | April, 18 2017

ALTBalaji becomes India's first and only global video on demand platform to launch with 5 original shows created and curated by Ekta Kapoor herself. These shows are created for 400Mn internet population in India and Indians abroad. These shows are in Hindi and other Indian languages and have been created by the best talent of Indian entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Ken Ghosh, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Rahul Dev, Sameer Soni, Yudhishtar Urs, Aditi Vasudev, Dipannita Sharma Atwal, and many more. 

Manav Sethi, CMO ALTBalaji says, research across focus groups brought out that Indians today are consuming video content on the move and on personal devices- mobiles/tablets. Most significant observation has been that shows in Hindi are most in demand and has potential to reach 100+ Mn Indians as against niche English shows meant only for urban Indians.
These original shows on ALTBalaji are 10-12 episodes each and every episode is about 20-30 minutes. So that it could be streamed and downloaded to be viewed on the go!
 
Features of ALTBalaji app

ALTBalaji is fully cloud based, to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:

●      A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
●      5 episodes of every show free for viewing & less than Rs.1/day thereon
●      Service across multiple connected devices with seamless cross device user experience
●      Parental control allowing kids to watch kids content and giving them no access to other content
 
ALTBalaji has tied up with multiple partners to ensure smooth navigation and subscription payment option, creating an unparalleled user experience on the app.
 
#ALTBalajiOriginal at launch includes- The Test Case (Nimrat Kaur as 1st ever woman in combat role in Indian Army), Karrle Tu Bhi Mohabbat (Ram & Sakshi in a story on opposite attracts), DevDD (a woman Devdas who is wilder than your imagination), Boygiri (a story about 6 men who refuse to grow up) and Bewafaa Sii Wafaa (a story where married couple meet their soulmates after marriage) and Romil and Jugal (passionate tale of Romeo and Juliet with a twist).
ALTBalaji intends to launch 32 original shows this year spanning some 250+ hours or entertaining content made exclusively for you!  

Balaji launches global mobile video platform ALTBalaji

ALTBalaji becomes India's first and only global video on demand platform to launch with 5 original shows created and curated by Ekta Kapoor herself. These shows are created for 400Mn internet population in India and Indians abroad. These shows are in Hindi and other Indian languages and have been created by the best talent of Indian entertainment industry including critically acclaimed directors and actors. The long illustrious list of artists comprises of Nagesh Kukunoor, Juhi Chawla, Nimrat Kaur, Rajkumar Rao, Hansal Mehta, Ken Ghosh, Sakshi Tanwar, Ram Kapoor, Atul Kulkarni, Rahul Dev, Sameer Soni, Yudhishtar Urs, Aditi Vasudev, Dipannita Sharma Atwal, and many more. 

Manav Sethi, CMO ALTBalaji says, research across focus groups brought out that Indians today are consuming video content on the move and on personal devices- mobiles/tablets. Most significant observation has been that shows in Hindi are most in demand and has potential to reach 100+ Mn Indians as against niche English shows meant only for urban Indians.
These original shows on ALTBalaji are 10-12 episodes each and every episode is about 20-30 minutes. So that it could be streamed and downloaded to be viewed on the go!

Features of ALTBalaji app

ALTBalaji is fully cloud based, to deliver incomparable performance and durability, ensuring high performance video delivery to all subscribers. ALTBalaji’s highlights include:

●      A subscription based Video-on-Demand service with original and exclusive premium content at competitive prices to customers
●      5 episodes of every show free for viewing & less than Rs.1/day thereon
●      Service across multiple connected devices with seamless cross device user experience
●      Parental control allowing kids to watch kids content and giving them no access to other content
 
ALTBalaji has tied up with multiple partners like Micromax, Mobikwik, ACT Fibernet, Fortumo to name few, to ensure smooth access and subscription payment option, creating an unparalleled user experience on the app.
 
#ALTBalajiOriginal at launch includes- The Test Case (Nimrat Kaur as 1st ever woman in combat role in Indian Army), Karrle Tu Bhi Mohabbat (Ram & Sakshi in a story on opposite attracts), DevDD (a woman Devdas who is wilder than your imagination), Boygiri (a story about 6 men who refuse to grow up) and Bewafaa Sii Wafaa (a story where married couple meet their soulmates after marriage) and Romil and Jugal (passionate tale of Romeo and Juliet with a twist).

ALTBalaji intends to launch 32 original shows this year spanning some 250+ hours or entertaining content made exclusively for you! So go ahead and Binge karo!

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