Alia Bhatt turned investor for the fashion-tech startup 'StyleCracker' says it is important to have style.
Alia announced the launch of 'The StyleCracker Box Club' membership programme based on the concept of personal styling accessible to all.
Talking about in a statement Alia said, "I think that's really cool because basically you're just making sure you're stamping that all year round you're going to be super stylish and you don't have to think about it. You have a box coming every six weeks.
"You will always be stylish and in life it is important to have style."
Through 'The StyleCracker Box Club' membership, a personalized box of fashion, curated every 6 weeks by a celebrity stylist, will reach customers.
Every box will include around four products per box, depending on the mix selected including apparel, bag, footwear and accessories.
On the film front, Alia will next be seen in 'Gully Boy' alongside Ranveer Singh.